Founders Mauricio and Roger Padilha launched MAO MAG in September 2003. It is published bi-annually, coinciding with New York Fashion week, and explores the worlds of fashion, both past and present, commercial and underground. In its first 8 issues, MAO MAG featured profiles on varied Industry professionals such as Carine Roitfeld, Bob Richardson, Bert Stern, Polly Mellon, Scavullo, Peggy Moffit, Antonio Lopez, Arianne Phillips, Joe Dallesandro, Giorgio Di Sant Angelo, Way Bandy, Candy Pratts Price, Donna Karan, Edie Sedgwick, Jay and Jed Johnson, Chloe Sevigny, Ara Gallant, Pamela Anderson, Fiorucci, Francisco Costa, Bob Mackie, Thierry Perez, Jeremy Scott, Paul Morrissey, Liza Minelli, Nina Hagen, Isacc Mizrahi, Betsey Johnson, Mamie Van Doren, Amanda Lepore and Raquel Welch.